Baccarat Hotel

With over 250 years of expert craftsmanship and a storied noble heritage under its multi-faceted belt, the Baccarat crystal brand is synonymous with luxurious entertaining. When the company expanded into the actual hospitality sector, it created a signature property (and singular guest experience) that reflects the many qualities for which Baccarat is saluted. 

The Baccarat Hotel is modeled on the style of a sumptuous hôtel particulier and this inspired a visual vocabulary that’s both understated and extravagant. Using luxurious materials and techniques, we told the brand’s story through collateral that mixed Baccarat tradition with the world of today.   

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